THE ARTWORK THAT STARTED STYLL
STYLL Founder Story
| Lara Journo-Leggatt | Our Story
I’m proud to share something that has been many years in the making.
STYLL began with a simple belief: that collecting art should feel personal.
Long before I worked in communications, exhibitions and cultural projects, I was a young photojournalist fascinated by the stories images could tell. One of my earliest roles was in fashion PR, helping brands communicate identity and meaning through what people chose to wear.
Not long after, I found myself working with an art gallery in Camden.
I loved the work so much that when I fell in love with a piece I couldn’t afford, we found another way. Part of my payment came in art.
I still have that work today.
Over the years, my career moved through communications, production and cultural projects, including co-founding Take A Moment, a mental health awareness exhibition shown at the National Portrait Gallery and on Piccadilly Lights.
But throughout it all, art remained a constant.
Not simply as something to look at, but as something to live with.
That idea sits at the heart of STYLL and why it was created.
We created STYLL to support artists, make collecting more accessible, and offer a more considered approach to ownership. Every edition is produced to museum-grade standards, carries dual provenance, and is printed close to collectors where possible to reduce environmental impact.
Most importantly, every work begins with a story.
We believe there are no accidents.
Sometimes a work finds the space it was always meant for.
And sometimes people find the artists they were always meant to discover.
This is the founder story behind STYLL.
Welcome to STYLL.
Explore more from STYLL
About STYLL
Help from the Curator
Artists
Reserve Access